The collaboration between JURA and brand ambassador Roger Federer began back in 2006. The communications campaign is now entering a new phase. The message consistently focuses on everything that JURA automatic coffee machines do to perfection: Speciality coffees – freshly ground, not capsuled.
Federer transcends national and cultural borders with his charisma to win the hearts of people all around the world. That’s why he can now call anywhere on the planet his home. The one thing he needs wherever he goes, however, is his JURA coffee machine. If only he could always find freshly roasted coffee beans… In short, entertaining episodes, Roger is his famously unassuming self as he goes on the hunt for coffee beans. His neighbours in Shanghai, New York or Valbella are delighted about his unexpected visit. And as connoisseurs of great-tasting coffee, they are more than happy to help him out.
Früsch zrugg in dr Stadt
The fully automatic machines from the spots
GIGA 6: Perfection, precision and professionalism in a new dimension
JURA is redefining the concept of automatic speciality coffee machines with the GIGA 6. This professional machine for household use is brimming with the latest technology for outstanding results. Made of top-quality materials and with Swiss precision, the GIGA 6’s clear design features radiate power and expertise.
Discover the GIGA 6 Aluminium